Singapore Tourism Board (STB) has launched its Legacy Toolkit, a Singapore MICE Industry Carbon and Waste Baselining Study and announced its ambition for carbon neutral participation at international tradeshows.
About the Singapore Tourism Board Legacy Toolkit launch
STB has introduced a series of initiatives aimed at promoting sustainability, including the launch of the Legacy Toolkit, the Singapore MICE Industry Carbon and Waste Baselining Study, and the ambitious goal of achieving carbon-neutral participation at international tradeshows.
These initiatives reflect Singapore’s unwavering commitment to sustainability and pave the way for a more environmentally responsible and impactful future for MICE events.
Since the launch of the MICE Sustainability Roadmap in 2022, the Singapore Tourism Board has remained steadfast in our commitment to fostering a more sustainable and impactful MICE industry. We are pleased to share that the initiatives we unveil today will not only steer the MICE industry towards a more sustainable future, but also provide tangible ways in which event organisers and planners can make meaningful, lasting impact in Singapore. We will continue to collaborate with stakeholders and uphold our ambition to be the "World’s Best MICE City"
The Legacy Toolkit, designed to assist stakeholders to understand legacy and impact and embark on creating their own, contains a clear framework titled ‘FIRM’
What is the Singapore Tourism Board Legacy Toolkit?
It emphasizes sustainable practices and creating a meaningful legacy for the host destination and it also contains case studies to inspire legacy possibilities in Singapore.
The Legacy Toolkit uses a framework called FIRM to guide planners through the process. This framework (FIRM) stands for:
Frame your vision: This involves setting goals and identifying the desired outcomes of the event’s legacy.
Ideate your initiatives: Brainstorm creative ideas for achieving the set vision.
Realize action plans: Develop concrete steps to implement the chosen initiatives.
Measure impact: Track and assess the success of the legacy efforts.
By following this framework and utilizing the resources in the toolkit, event planners can create MICE events that benefit both the organizers and Singapore itself.
The legacy planning process aims to foster greater engagement between event organisers, venues, local communities and stakeholders. This includes working with established community organisations and institutions that serve as local points of contact to provide support and resources. STB encourages meeting planners and event organisers to tap on the toolkit to maximise long-term positive impact from their events.
The Singapore Tourism Board Legacy Toolkit in action
IMEX Frankfurt 2024 will be the first tradeshow where STB is committed to holding itself accountable to robust standards in the journey to carbon neutral participation.
Here are some examples of ways that carbon emissions are reduced or removed at IMEX Frankfurt 2024 thanks to the Singapore Tourism Board effort:
- Choosing direct flights instead of connecting flights.
- Staying in hotels with good sustainability practices/sustainability certifications.
- Working with suppliers with good sustainability practices and engage in supply chain decarbonisation.
- Reusing materials (from a previous show) for the construction of the IMEX Singapore pavilion.
- Choosing to walk or take public transport to the venue.
- All 34 of the Singapore pavilion partners, the highest number of partners we have compared to past editions, were briefed on sustainable best practices and have committed to minimise their carbon footprint, e.g. 80 percent of partners walk, take public transport or the IMEX shuttle bus to the venue.
