First held over 30 years ago, the annual ITE Hong Kong is for many years the city’s only and Asia’s leading international travel fair. It has two days for visitors from travel and MICE trade from locally and regionally so ITE also covers neighboring markets; and another two days for public with visitors mainly premium FIT who worthy targets for direct promotion or selling.

Though exhibitors largely arranged by geography as there are many official pavilions from various destinations, ITE runs separate visitor promotion campaigns for travel trade, corporations and MICE, and the public.
Mainly free flow, ITE also runs Business Matching for sellers quick-dating buyers. Also, it assists exhibitors in pre-show and onsite publicity, and hold seminar for trade or public visitors. Please click below button for details of our free and optional B2B and B2C services.

In short, ITE exhibitors can in one platform but different day conduct business with travel and MICE trade from major markets of Hong Kong and China (mainland) particular from Guangdong, and premium FIT.

TKS Exhibition Services Ltd, the organizer of ITE Hong Kong which comprises of ITE and ITE MICE

TKS Exhibition Services Ltd., which was set up in August 2004 to acquire ITE Hong Kong, held ITE for the first time in June 2005, Despites the short time span for preparation, ITE 2005 grew to three halls from two largely through re-positioning and investments to upgrade services.

In 2006, TKS launched ITE MICE to be held concurrently, thus ITE Hong Kong used a total of 4 halls in 2006, then 5 halls but in two floors in 2007. Starting from its 2009 edition when HKCEC completed its expansion, ITE Hong Kong uses 5 halls in the same floor.

Highly International Exhibitors

• Total Exhibitors: 515 (87% from outside Hong Kong)
• Countries and regions: 68 (44 from Asia, 13 from Europe and the Americas, 9 from Africa and the Middle East, 2 from Oceania)
• Official pavilions: Major Asian destinations including China, Hong Kong, Japan, Macau, South Korea, and Taiwan.

Around Half Travel Agents & Highly Regional BTVs:

• Growth in Attendees: 18.4% increase in 2024 compared to 2023 & 72% from Greater Bay Area;
• Geographic Breakdown: 46% from outside Hong Kong; 28% from Mainland China; 18% from other Asia
• Audience Composition: 45% travel agencies, 28% MICE/corporate, 27% other tourism sectors.

Premium FIT to spend more on Outbound

• 2024 public survey drew 3740 online replies
• Travel Spending: 59.4% plan to increase spending; 35.5% will maintain current spending.
• Travel Plans: 16.6% plan to travel outside Asia in the second half of 2024; only 2.4% have no travel plans; 39.5% plan three or more trips.

Held in 4 days were Business Matching, Industry Forum, Networking with KOLs, and some 100 seminars etc.