Why choosing Casablanca for your next Business Event?
Choose exoticism and efficiency for your MICE events in Casablanca, where tradition meets modernity to serve your professional ambitions.
A contemporary capital and a hub connected both nationally and internationally.
Casablanca, the economic capital of Morocco, embodies the very essence of the alliance between the richness of tradition and the effervescent energy of modernity. Nestled on the shores of the Atlantic Ocean, this captivating metropolis is thriving as a must-see MICE (Meetings, Incentives, Conferences, and Exhibitions) destination, attracting visitors from around the world in search of a unique experience.
In the heart of Casablanca, the unique blend of cultures, architectures and flavors creates a dynamic and inspiring ambiance. This city stands out not only for its role as the country’s economic center, but also for its commitment to growth and modernization. Indeed, the emblematic Casa Finance City is the concrete witness of this vision, symbolizing economic prosperity and business dynamism in the region; First-rate infrastructure constitutes the backbone of the economic attractiveness of Casablanca-Settat. Modern roads, efficient ports, well-connected airports and optimized logistics create a conducive environment for business. This strong infrastructure facilitates trade, encourages business growth and contributes to efficient operations.
In addition, the region displays a record rate of attraction of foreign investments, amounting to 47.7%, thus testifying to the confidence that international investors place in the stability and economic growth of Casablanca-Settat.
Casablanca, Morocco’s dynamic metropolis, stands out for its global accessibility, making it a preferred destination for MICE events (Meetings, Incentives, Conferences, and Exhibitions). Its main asset lies in Mohammed V Airport, a true international gateway, welcoming more than 14 million passengers each year. Nearly 50 airlines connect more than 100 destinations across Africa, America, Asia and Europe, thus consolidating Casablanca-Settat’s international connectivity. Its geographical location ensures proximity and fluid connections with the main European and world cities: less than 2 hours from Madrid, Lisbon, Barcelona and Malaga; 3 to 4 hours from Paris, Geneva, London, Brussels, Frankfurt and Rome.
But Casablanca’s accessibility is not limited to the air. The city is also an essential railway hub, guaranteeing optimal mobility within the country. Efficient rail connections provide a convenient alternative for local travel, contributing to participants’ flexibility and making it easier to explore the various attractions the region offers.
A wide choice of event spaces meeting all the requirements of MICE event organizers.
Each location is designed to inspire and facilitate successful professional meetings.
A premium hotel offering with world-renowned chains and luxury hotels.
More than 22,000 beds available and 7,000 beds under construction
In addition, the diversity of the hotel offering in the region makes it possible to meet all budgets, thus offering appreciable flexibility for the organization of events of all sizes. Whether in the prestigious setting of a five-star hotel or in more economical establishments, Casablanca offers a diverse range of accommodation options to satisfy the needs of each participant.
Experts who shape your dreams and support you with rigor
Logistics management, often considered the backbone of any successful event, is handled in an exemplary manner by these experienced agencies. From careful planning of logistical details, such as transportation, accommodation and catering, to impeccable execution on the ground, organizers can rely on seasoned professionals who ensure that every aspect is orchestrated fluid and efficient.
One of the key strengths of event agencies in Casablanca lies in their ability to offer personalized solutions, perfectly adapted to the specific needs of each client. Whether the event is small or large, these seasoned professionals are adept at designing tailor-made plans, ensuring an individualized approach that precisely meets the objectives and expectations of each organizer.
A seaside metropolis focused on culture
Casablanca-Settat is a region of fascinating contrasts. After your meetings, explore the magnificent Hassan II Mosque, stroll through the lively streets of the ancient Medina of Casablanca or EL Jadida, or relax on the beaches of Ain Diab, Haouzia or Oualidia.
Casablanca’s cultural scene is also booming, with a multitude of cultural events, festivals, concerts and meetings such as Jazzablanca, the music week at Anfa Park. Prestigious cultural establishments, such as the Museum of Moroccan Judaism, Dar Alla, the Villa des Arts, the Hassan II Mosque Museum and the Mohammed VI Theater, contribute to the cultural enrichment of this dynamic metropolis.
As for the gastronomy of Casablanca-Settat, it is a true mosaic of flavors, mixing Arab, Andalusian, European and Berber influences.
Finally in search of nature, the regions of Azemmour, Benslimane and Bouznika offer a peaceful setting for team-building activities.
TripAdvisor reveals: Casablanca among the must-see destinations of 2024, a captivating mix of culture, history and modernity!
The Casablanca Regional Tourism Council has in-depth knowledge of the region, the resources and the possibilities it offers for MICE events. Whether you need recommendations for iconic meeting locations, advice on available professional services, or suggestions for leisure activities and excursions, our team is here to guide you.
